Although intellectual property is often a large asset to any innovative company it can be hard to justify to senior management the costs that come with it. Patents especially, need to be renewed yearly and also can become very costly in the case of infringement that leads to litigation. 

So how can you explain to your senior management that your IP is a key essential asset? This is what Nick Pay and Pete Hotten will be discussing in this webinar. 

You will learn:

  • How to best showcase the value of your IP
  • The language you should use with senior management
  • What steps can you take to integrate IP into your whole business