About this course
Having a robust innovation strategy and IP is essential if you want to successfully commercialise your ideas and inventions. In this course we join IP expert Duncan Clark and other guest speakers with expertise in this area. The course examines market and licensing strategies, patent valuation and how to benchmark the likelihood of success. We examine how to use innovation data to keep commercialization efforts on track. This is an intermediate level course which requires no previous knowledge and takes about 1 hour 30 minutes to complete.
