About this course
According to the US Bureau of Labor Statistics, around 50% of new businesses fail in the first four years. On the other hand, those that integrate IP into their strategy at an early stage have a much higher chance of success. In this course we join Joe Sekhon, Senior IP Lecturer at Portsmouth University and Director of iPASS. The course looks at how to give a new idea the best chance of commercial success, by following a program of systematic steps and guidelines covering product development, business set-up and intellectual property. This is a beginner level course aimed at inventors and entrepreneurs.
