Intellectual property comes in a variety of different forms, all of which contribute to a company's products, services and brand. Understanding how to align your IP assets with your marketing strategy can quickly make you a leader in your technology space.
PatSnap and NuAge vision, a start-up focused management and business consultancy, have partnered to explore how marketing departments should use intellectual property assets to generate revenue. Using real life examples, the webinar will look at:
- The Strategic Marketeer’s Toolbox
- How intellectual property has determined business and marketing strategy
- Using IP as a strategic weapon