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BWB Co. v. Alibaba — Commercial Transaction System Patent Dispute | PatSnap
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Case ID3:23-cv-05917
FiledNov 2023
ClosedSep 2025
Patent Litigation

BWB Co. v. Alibaba: Four-Patent Commercial Transaction Suit Dismissed With Prejudice

BWB Co., Ltd. asserted four U.S. patents covering commercial transaction systems and administration servers against Alibaba in the Northern District of California. After 660 days of litigation, the court entered judgment in favor of Alibaba with prejudice — foreclosing any refiling of the same claims.

Resolution time
660days
660 days — longer than the N.D. California median for patent cases that terminate before trial
Patents asserted
4
US10460366B2 and 3 further patents asserted — commercial transaction system and administration server technology
Outcome
Dismissed with Prejudice
Dismissed with prejudice — judgment entered in favor of Alibaba; claims cannot be refiled
Cost ruling
N/A
No public costs or fee-shifting award recorded in available case data
Published by PatSnap Insights Team · Verified by PatSnap Eureka Data
Case overview

Four-Patent E-Commerce Transaction Suit Against Alibaba Ends in Defense Win

BWB Co., Ltd., a company asserting rights in commercial transaction system technology, filed suit against Alibaba Group (US) Inc. and related entities on November 15, 2023 in the U.S. District Court for the Northern District of California before Judge James Donato. The complaint alleged infringement of four U.S. patents — US10460366B2, US11776027B2, US11138644B2, and US11776028B2 — each directed to commercial transaction systems, administration servers, and related software programs.

The case closed on September 5, 2025 following a second order of dismissal with prejudice at docket entry 45, with judgment formally entered under Federal Rule of Civil Procedure 58 in favor of Alibaba. A dismissal with prejudice constitutes an adjudication on the merits, meaning BWB Co. is barred from reasserting the same patent claims against Alibaba in a new action — a materially stronger outcome for the defendant than a without-prejudice dismissal.

The 660-day duration and the presence of a ‘second order of dismissal’ suggests the case navigated at least one prior procedural hurdle before final termination, though the public record does not disclose settlement terms or whether the dismissal was consent-based or court-imposed. The involvement of Simpson Thacher Bartlett defending Alibaba signals the dispute was treated seriously, while BWB’s use of Blakely Law Group and YK Law LLP is consistent with a licensing-focused enforcement strategy.

Case at a glance
Case no.3:23-cv-05917
PlaintiffBWB Co., Ltd.
DefendantAlibaba
CourtCalifornia Northern
JudgeJames Donato
FiledNovember 15, 2023
ClosedSeptember 5, 2025
Duration660 days
OutcomeDismissed with Prejudice
Verdict causeInfringement Action
BasisDismissed with Prejudice
Prior Art Intelligence
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Case data sourced from PACER / California Northern District Court via PatSnap Eureka Litigation Intelligence Explore similar cases ↗
Case timeline

Filing to Dismissed with Prejudice in 660 days

660 days — longer than the N.D. California median for patent cases that terminate before trial

Case timeline: Complaint filed NOV 15 2023, OCT–NOV — 660 days total Horizontal timeline showing the three key events in BWB Co., Ltd. v Alibaba from filing to resolution. Source: PACER, California Northern District Court. NOV 15 2023 Complaint filed Pre-trial proceedings SEP 5 2025 Dismissed with Prejudice 660 DAYS TOTAL
Dismissal terms

Dismissed with prejudice: what the judgment in Alibaba’s favor means

Legal mechanism

Dismissal with prejudice bars all future re-filing of these claims

A dismissal with prejudice under Rule 58 constitutes a final judgment on the merits. Unlike a without-prejudice dismissal, BWB Co. cannot refile the same four patent infringement claims against Alibaba in any federal court. The reference to a ‘second order of dismissal’ in the docket suggests an earlier procedural dismissal was followed by an amended complaint or cure opportunity before the final with-prejudice termination.

Final judgment on the merits
Patent holder outcome

BWB loses enforcement rights against Alibaba permanently

For BWB Co., the with-prejudice judgment forecloses this specific enforcement avenue against Alibaba entirely. The patents themselves remain in force and could theoretically be asserted against other parties, but any damages claim or injunctive relief against Alibaba on these four patents is extinguished. The public record does not disclose whether any licensing discussions occurred or whether a settlement with distinct commercial terms underlies the dismissal.

Claims extinguished against Alibaba
Defendant outcome

Alibaba secures permanent protection from these four patents

Alibaba emerges with a judgment that functions as a complete shield against re-assertion of US10460366B2, US11776027B2, US11138644B2, and US11776028B2. This outcome, defended by Simpson Thacher Bartlett, is consistent with a strategy of forcing a merits-level resolution rather than accepting a licensing arrangement. Alibaba’s commercial transaction and marketplace operations face no ongoing exposure under these specific patents.

Full defense judgment secured
Commercial implications

E-commerce platforms face continued patent risk from administration server IP

This case is consistent with a broader pattern of commercial transaction system patents being asserted against major platform operators. While the outcome here favored Alibaba, the four patents asserted by BWB remain active and could be targeted at other e-commerce, marketplace, or payment platform operators. Companies deploying comparable transaction system architectures should assess their exposure to this patent family before receiving a demand letter.

Patents remain active — third-party risk
Legal analysis based on PACER docket records for case 3:23-cv-05917 and PatSnap Eureka litigation intelligence Search PatSnap Eureka ↗
Parties and representation

Full party and counsel information

RoleNameTypeDetail
PlaintiffBWB Co., Ltd.CompanyCommercial transaction system patent holder asserting US10460366B2 and three related patentsSearch in Eureka ↗
DefendantAlibabaIndividualAlibaba Group (US) Inc. — U.S. arm of the global e-commerce and cloud technology conglomerateSearch in Eureka ↗
Plaintiff counselAaron Thomas BorrowmanAttorneyCounsel for BWB Co., Ltd.Search in Eureka ↗
Plaintiff counselIain HillAttorneyCounsel for BWB Co., Ltd.Search in Eureka ↗
Plaintiff counselMichael Anthony DiNardoAttorneyCounsel for BWB Co., Ltd.Search in Eureka ↗
Plaintiff law firmBlakely Law GroupLaw FirmRepresenting BWB Co., Ltd.Search in Eureka ↗
Plaintiff law firmYK Law LLPLaw FirmRepresenting BWB Co., Ltd.Search in Eureka ↗
Defendant counselBo Bryan JinAttorneyCounsel for AlibabaSearch in Eureka ↗
Defendant counselJonathan Charles SandersAttorneyCounsel for AlibabaSearch in Eureka ↗
Defendant law firmSimpson Thacher Bartlett, LLPLaw FirmRepresenting AlibabaSearch in Eureka ↗
Presiding judgeJudge James DonatoJudgeCalifornia Northern District CourtSearch in Eureka ↗
Official verdict

Official order — verbatim text

“Pursuant to Federal Rule of Civil Procedure 58, and the second order of dismissal with prejudice, Dkt. No. 45, judgment is entered in favor of defendants Alibaba Group (US) Inc., et al. IT IS SO ORDERED”
Source: PACER Docket, Case 3:23-cv-05917, California Northern District Court

The verdict language — ‘judgment is entered in favor of defendants’ pursuant to Rule 58 and a second dismissal with prejudice order — is unambiguous in scope. It constitutes a final merits judgment, not a procedural or administrative closure. The ‘second order’ phrasing suggests BWB had at least one prior opportunity to cure its complaint, making the final with-prejudice termination a considered judicial determination that the claims could not be sustained. This forecloses res judicata challenges and strengthens Alibaba’s position in any future dealings with BWB over these patents.

PACER case 3:23-cv-05917 · Public docket record Explore in Eureka ↗
Patent at issue

US10460366B2 — Commercial Transaction System and Administration Server Technology

Publication No.US10460366B2
Application No.US15/511729
Patent details
ProductCommercial transaction system and administration server platform
Cited in actionNovember 15, 2023

Publication No.US11776027B2
Application No.US17/491584
Patent details
ProductAdministration server and transaction management system
Cited in actionNovember 15, 2023

Publication No.US11138644B2
Application No.US16/580013
Patent details
ProductCommercial transaction processing system and program architecture
Cited in actionNovember 15, 2023

Publication No.US11776028B2
Application No.US17/491590
Patent details
ProductAdministration server for commercial transaction management
Cited in actionNovember 15, 2023

The four asserted patents — US10460366B2, US11776027B2, US11138644B2, and US11776028B2 — are directed to commercial transaction systems, administration servers, and associated software programs. The application numbers span filings from 2017 (US15/511729) through 2021 (US17/491584 and US17/491590), indicating a multi-generational patent family built around a core commercial transaction architecture. This breadth across application generations suggests a deliberate portfolio-building strategy intended to capture evolving implementations of the underlying technology.

The commercial transaction and administration server space sits at the intersection of e-commerce infrastructure, marketplace platforms, and payment processing — a domain where large operators like Alibaba deploy highly complex, proprietary system architectures. Patent families of this type are frequently used in licensing campaigns targeting platform operators, as the claim language can be drafted broadly enough to potentially read on standard marketplace workflows. The survival of these four patents post-litigation means they remain a credible assertion risk for any operator in adjacent technology spaces.

Patent data sourced from USPTO via PatSnap Eureka patent database Search patent records in Eureka ↗
Freedom to operate

Should you run an FTO analysis against US10460366B2 and the BWB patent family?

Any company building or operating commercial transaction platforms, marketplace administration systems, or e-commerce infrastructure software should consider whether its architecture intersects with the BWB patent family. The four patents span application dates from 2017 to 2021 and cover multiple implementation layers of transaction systems. The fact that these claims survived long enough to reach a second dismissal — rather than being quickly disposed of on § 101 grounds — suggests at least some claim scope was not immediately vulnerable to an eligibility challenge.

PatSnap Eureka’s FTO Search Agent allows product and IP teams to map their transaction system architecture against the claim sets of US10460366B2, US11776027B2, US11138644B2, and US11776028B2 in minutes. Eureka surfaces family members, continuation risk, prosecution history, and prior art — enabling a defensible FTO opinion before a demand letter arrives rather than after. For platform operators in the e-commerce or marketplace infrastructure space, proactive clearance is materially cheaper than reactive litigation.

PatSnap Eureka FTO Search

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Related litigation

Similar Commercial Transaction System Patent Cases in N.D. California

Explore comparable patent infringement actions involving commercial transaction system and administration server technology litigated in the Northern District of California.

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BWB Co., Ltd. patent enforcement history, California Northern case history, BWB Co., Ltd.’s full IP portfolio, and comparable case analysis
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Strategic implications

What this case signals for the e-commerce and transaction platform IP landscape

A four-patent enforcement action ending in a with-prejudice defense judgment carries clear signals for both platform operators and patent licensors in the commercial transaction space.

With-prejudice dismissals in N.D. California set strong precedent for defendants

When a plaintiff’s case is dismissed with prejudice before trial, the defendant gains a durable shield. For Alibaba, this judgment effectively ends exposure to BWB’s patent family on its U.S. operations. Other platform defendants facing similar assertion campaigns can point to this outcome when evaluating litigation versus licensing strategies.

BWB’s four-patent portfolio remains live against other commercial transaction platforms

The dismissal binds only the parties. US10460366B2 and its three co-asserted patents are not invalidated by this outcome. Any company operating commercial transaction systems, marketplace administration servers, or related software infrastructure should treat these patents as active litigation risk and conduct a targeted FTO review.

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Full strategic analysis in PatSnap Eureka
Unlock gated insights on commercial transaction patent enforcement strategy in N.D. California district court cases.
Pleading deficiency signalsLicensing campaign risk flags§101 eligibility exposure
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Frequently asked questions

BWB v Alibaba — key questions answered

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Don’t wait for a demand letter — run your FTO on transaction system patents now

The BWB patent family remains active and enforceable against parties other than Alibaba. PatSnap Eureka maps your platform architecture against live patent claim sets and surfaces continuation risk before litigation begins.

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