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Datonics LLC v. Oracle | Ad-Tech Patent Infringement | PatSnap
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Case ID7:25-cv-00059
FiledFeb 2025
ClosedJun 2025
Patent Litigation

Datonics LLC v. Oracle: Ad-Tech Patent Dispute Dismissed With Prejudice in 138 Days

Datonics LLC asserted two data-targeting patents against Oracle’s Advertising and Marketing Cloud suite — including BlueKai, Responsys, and ID Graph — in the Western District of Texas. The parties reached a private resolution within 138 days, securing a with-prejudice dismissal that permanently bars Datonics from re-asserting the same claims against Oracle.

Resolution time
138days
138 days — below the W.D. Texas median for patent infringement cases, suggesting early settlement pressure
Patents asserted
2
US8589210B2 and US10984445B2 — two data-audience targeting and analytics patents asserted
Outcome
Dismissed with Prejudice
Parties resolved privately; claims permanently extinguished against Oracle
Cost ruling
Each Party Bears Own Costs
All attorneys’ fees, costs, and expenses borne by the party incurring them — no cost-shifting ordered
Published by PatSnap Insights Team · Verified by PatSnap Eureka Data
Case overview

Data-targeting patent clash ends in swift, permanent resolution

Datonics LLC filed suit against Oracle Corporation on 7 February 2025 in the Western District of Texas (Waco Division) before Judge Alan D. Albright, asserting infringement of US8589210B2 and US10984445B2. The accused products spanned Oracle’s advertising and marketing technology ecosystem — including BlueKai Data Management Platform, ID Graph, Infinity analytics, Responsys, CX Tag, and Data Cloud — indicating a broad claim scope targeting Oracle’s core data monetisation infrastructure.

The case closed on 25 June 2025 after just 138 days, when the parties jointly notified the court that they had resolved all claims and requested dismissal with prejudice. The court granted that request in full. Each party was ordered to bear its own attorneys’ fees, costs, and expenses — a standard mutual walk-away structure consistent with a negotiated settlement rather than a capitulation by either side.

A 138-day resolution is notably fast even for W.D. Texas, which is known for efficient patent dockets under Judge Albright. The speed suggests early-stage settlement negotiations may have begun shortly after service, possibly driven by the breadth of accused products and Oracle’s litigation resources. The with-prejudice dismissal is final: Datonics cannot re-file the same patent claims against Oracle in any US court. Financial terms, if any, remain confidential.

Case at a glance
Case no.7:25-cv-00059
PlaintiffDatonics LLC
DefendantOracle
CourtTexas Western
JudgeAlan D Albright
FiledFebruary 7, 2025
ClosedJune 25, 2025
Duration138 days
OutcomeDismissed with Prejudice
Verdict causeInfringement Action
BasisDismissed with Prejudice
Prior Art Intelligence
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Case data sourced from PACER / Texas Western District Court via PatSnap Eureka Litigation Intelligence Explore similar cases ↗
Case timeline

Filing to Dismissed with Prejudice in 138 days

138 days — below the W.D. Texas median for patent infringement cases, suggesting early settlement pressure

Case timeline: Complaint filed FEB 7 2025, APR–MAY — 138 days total Horizontal timeline showing the three key events in Datonics LLC v Oracle from filing to resolution. Source: PACER, Texas Western District Court. FEB 7 2025 Complaint filed Pre-trial proceedings JUN 25 2025 Dismissed with Prejudice 138 DAYS TOTAL
Dismissal terms

Dismissed with prejudice: what the joint resolution means for both parties

Legal mechanism

With-prejudice dismissal permanently forecloses re-filing

A dismissal with prejudice under Federal Rule of Civil Procedure 41 is a final adjudication on the merits. Datonics LLC cannot re-assert US8589210B2 or US10984445B2 against Oracle Corporation in any US federal court. The joint stipulation format — both parties requesting dismissal — is consistent with a negotiated resolution rather than a unilateral withdrawal, reinforcing the finality of the outcome.

Permanent bar on re-filing
Patent holder outcome

Datonics extinguishes all claims against Oracle — with potential upside

While Datonics loses the ability to pursue Oracle again on these patents, a with-prejudice dismissal negotiated jointly typically signals a commercially acceptable outcome for the plaintiff. The patents themselves remain valid and enforceable against other defendants. Datonics retains the right to assert US8589210B2 and US10984445B2 against other ad-tech and data platform operators not party to this action.

Patents remain live vs. third parties
Defendant outcome

Oracle secures permanent immunity from these claims

Oracle obtains a durable, court-ordered shield: Datonics’ infringement claims — covering BlueKai, ID Graph, Responsys, and related products — are permanently dismissed. Oracle’s cost position is neutral, with no fee-shifting awarded. For a company operating at Oracle’s scale, early resolution of a targeted NPE action avoids extended discovery exposure across a complex multi-product accused suite.

Full dismissal, no fee award
Commercial implications

Data-targeting patents remain a live risk for the ad-tech sector

The scope of Oracle’s accused products — spanning DMP, identity graph, event streaming, and marketing automation — illustrates the broad potential reach of data audience-targeting patents. Other platforms operating similar infrastructure (DMPs, CDPs, ID resolution services) should monitor Datonics’ assertion activity. The swift resolution does not invalidate the patents, leaving the ad-tech ecosystem exposed to future actions by Datonics or assignees.

Sector-wide FTO consideration
Legal analysis based on PACER docket records for case 7:25-cv-00059 and PatSnap Eureka litigation intelligence Search PatSnap Eureka ↗
Parties and representation

Full party and counsel information

RoleNameTypeDetail
PlaintiffDatonics LLCCompanyAd-tech data intelligence company — holder of US8589210B2 and US10984445B2Search in Eureka ↗
DefendantOracleIndividualOracle Corporation — enterprise cloud, advertising technology, and data platform providerSearch in Eureka ↗
Plaintiff counselDaniel B. KolkoAttorneyCounsel for Datonics LLCSearch in Eureka ↗
Plaintiff counselJames MilkeyAttorneyCounsel for Datonics LLCSearch in Eureka ↗
Plaintiff counselJames S. TsueiAttorneyCounsel for Datonics LLCSearch in Eureka ↗
Plaintiff counselJason M. WietholterAttorneyCounsel for Datonics LLCSearch in Eureka ↗
Plaintiff counselMarc A. FensterAttorneyCounsel for Datonics LLCSearch in Eureka ↗
Plaintiff counselReza MirzaieAttorneyCounsel for Datonics LLCSearch in Eureka ↗
Plaintiff law firmRuss August & Kabat LLPLaw FirmRepresenting Datonics LLCSearch in Eureka ↗
Defendant counselHeather Nicole HaynesAttorneyCounsel for OracleSearch in Eureka ↗
Defendant counselJeffrey G. HomrigAttorneyCounsel for OracleSearch in Eureka ↗
Defendant counselPaige Arnette AmstutzAttorneyCounsel for OracleSearch in Eureka ↗
Defendant law firmLatham & Watkins LLPLaw FirmRepresenting OracleSearch in Eureka ↗
Defendant law firmScott, Douglass & McConnico LLPLaw FirmRepresenting OracleSearch in Eureka ↗
Presiding judgeJudge Alan D AlbrightJudgeTexas Western District CourtSearch in Eureka ↗
Official verdict

Official order — verbatim text

“On this day, Plaintiff Datonics LLC (“Plaintiff”) and Defendant Oracle Corporation (“Defendant”) announced to the Court that they have resolved Plaintiff’s claims for relief aginst Defendant asserted in this case. Plaintiff and Defendant have therefore requested that the Court dismiss Plaintiff’s claims for relief against Defendant with prejudice with all attorneys’ fees, costs and expenses taxed against the party incurring the same. The Court, having considered this request, is of the opinion that their request for dismissal should be granted. IT IS THEREFORE ORDERED that Plaintiff’s claims for relief against Defendant are dismissed with prejudice. IT IS FURTHER ORDERED that all attorneys’ fees, costs of court and expenses shall be borne by each party incurring the same.”
Source: PACER Docket, Case 7:25-cv-00059, Texas Western District Court

The joint stipulation language — ‘resolved Plaintiff’s claims for relief’ — is deliberately neutral and does not characterise the nature of any agreement. The court’s order grants dismissal with prejudice as requested, making it final and res judicata as to Oracle. The mutual cost-bearing provision, rather than fee-shifting under 35 U.S.C. § 285, is consistent with a negotiated commercial resolution. The phrasing does not constitute a finding of non-infringement or invalidity — the patents’ merits were never adjudicated on the record.

PACER case 7:25-cv-00059 · Public docket record Explore in Eureka ↗
Patent at issue

US8589210B2 & US10984445B2 — Data audience targeting and analytics patents

Publication No.US8589210B2
Application No.US13/631244
Patent details
Productdata audience targeting and user profiling systems for digital advertising
Cited in actionFebruary 7, 2025

Publication No.US10984445B2
Application No.US15/893354
Patent details
Productaudience analytics, recommendations, and event-based data processing for marketing platforms
Cited in actionFebruary 7, 2025

US8589210B2 (application no. US13/631244) and US10984445B2 (application no. US15/893354) are both directed at data audience intelligence — covering how user profiles, behavioural signals, and event data are processed and applied to digital advertising and marketing decisions. The later patent’s application number suggests a continuation lineage, extending claim coverage into analytics and recommendation layers that are central to modern marketing cloud architectures.

Both patents sit at the intersection of data management and programmatic advertising — an area of intense commercial activity and IP assertion. As data clean rooms, identity resolution, and first-party data strategies rise in importance following third-party cookie deprecation, patents covering audience profiling and event-stream analytics become increasingly valuable. Datonics’ assertion against Oracle’s full advertising stack signals that these patents are being enforced aggressively across the sector.

Patent data sourced from USPTO via PatSnap Eureka patent database Search patent records in Eureka ↗
Freedom to operate

Should your data platform team run an FTO against US8589210B2 and US10984445B2?

Any company operating a data management platform, customer data platform, identity graph, or marketing automation suite that ingests behavioural event data and applies it to audience targeting or personalisation should treat these patents as a priority FTO subject. The accused Oracle products — BlueKai, ID Graph, Responsys, Infinity Streams — map directly to infrastructure that is now standard across enterprise marketing technology stacks.

PatSnap Eureka’s FTO Search Agent can map the independent claims of US8589210B2 and US10984445B2 against your product architecture in minutes — identifying overlap with event ingestion pipelines, audience segmentation logic, and recommendation engines. Given Datonics’ demonstrated willingness to enforce in W.D. Texas, proactive clearance is significantly cheaper than reactive defence. Start with a claim-chart comparison before your next product launch.

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Related litigation

Similar ad-tech data patent cases in W.D. Texas and related courts

Explore comparable patent infringement actions asserting data audience targeting and DMP patents in the Western District of Texas and federal courts.

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Strategic implications

What this case signals for the ad-tech and data platform IP landscape

A swift, with-prejudice resolution against Oracle suggests calculated assertion strategy — and unresolved exposure for the rest of the ad-tech sector.

Judge Albright’s docket creates early settlement pressure on both sides

W.D. Texas under Judge Albright is known for aggressive scheduling. The 138-day resolution suggests parties recognised that expensive full-scale litigation — including early claim construction and discovery across Oracle’s complex product suite — was unlikely to be the optimal path. Companies served in this district should expect compressed timelines and budget accordingly.

Datonics’ broad accused product list signals portfolio assertion intent

Naming BlueKai DMP, ID Graph, Responsys, Infinity, and CX Tag in a single complaint demonstrates a strategy of maximum claim surface. Companies operating data management platforms, customer data platforms, or identity resolution services should treat these patents as live enforcement risks and conduct proactive FTO analysis against US8589210B2 and US10984445B2.

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Full strategic analysis in PatSnap Eureka
Unlock Datonics’ full assertion pattern, claim-level FTO analysis, and ad-tech sector risk benchmarks for this W.D. Texas district court case.
Settlement value benchmarksDatonics’ full assertion historyCDP & DMP claim mapping
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Frequently asked questions

Datonics v Oracle — key questions answered

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Monitor ad-tech patent risk before the next Datonics filing

Datonics’ patents remain active enforcement tools. Use PatSnap Eureka to run FTO searches against US8589210B2 and US10984445B2 and receive alerts on new filings targeting data platform infrastructure.

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