Dyson Wins Default Judgment Against 37 E-Commerce Counterfeiters in Hair Styler Design Patent Case
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📋 Case Summary
| Case Name | Dyson Technology Limited v. The Partnerships and Unincorporated Associations Identified on Schedule A |
| Case Number | 1:24-cv-01587 (N.D. Ill.) |
| Court | U.S. District Court for the Northern District of Illinois |
| Duration | Feb 26, 2024 – Apr 23, 2024 57 days |
| Outcome | Plaintiff Win — $78,000+ Damages, Permanent Injunctions, Asset Freezes, Takedown Orders |
| Patents at Issue | |
| Accused Products | Counterfeit hair styling and hair care devices |
Case Overview
Introduction
In a swift 57-day enforcement action, Dyson Technology Limited secured a decisive default judgment against dozens of anonymous e-commerce sellers operating across major online marketplaces, including Amazon, eBay, DHgate, and Temu. Filed on February 26, 2024, and closed April 23, 2024, Case No. 1:24-cv-01587 (N.D. Ill.) resulted in permanent injunctions, asset freezes, and profit disgorgement awards totaling over $78,000 against 37 defaulting defendants.
The case centers on Dyson’s U.S. Design Patent USD853,642 — covering the distinctive ornamental design of its hair styling and hair care apparatus — and underscores a well-established but increasingly aggressive litigation strategy: using the Illinois Northern District Court’s Schedule A process to simultaneously pursue large numbers of offshore counterfeiters selling knockoff products on U.S.-facing e-commerce platforms.
For patent attorneys, IP professionals, and R&D teams operating in the consumer electronics and personal care appliance space, this case offers critical lessons in design patent enforcement, cross-border jurisdiction, and online marketplace liability.
The Parties
⚖️ Plaintiff
UK-based IP holding entity within the Dyson Group, a globally recognized innovator in home appliances and personal care products with an extensive patent portfolio.
🛡️ Defendants
37 anonymous e-commerce sellers operating across Amazon, eBay, AliExpress, DHgate, Temu, and Wish.com, selling visually replicating hair styling devices.
The Patent at Issue
This case centered on Dyson’s U.S. Design Patent USD853,642, which protects the distinctive ornamental design of its hair styling and hair care apparatus. Design patents are registered with the U.S. Patent and Trademark Office (USPTO) and protect ornamental appearance rather than functional technology.
- • US D853,642 — Ornamental design of a hair styling and hair care apparatus
Under 35 U.S.C. § 289, a successful design patent infringement plaintiff is entitled to recover total profits from an infringer’s sales — a powerful and often underutilized remedy compared to utility patent damages.
Designing a new personal care appliance?
Check if your product design might infringe this or related patents before launch.
The Verdict & Legal Analysis
Litigation Timeline & Procedural History
The **Illinois Northern District Court** is a preferred venue for Schedule A patent enforcement actions due to its procedural familiarity with these cases and established precedent for granting ex parte TROs and asset restraining orders against anonymous overseas defendants. The case was presided over by **Chief Judge Lindsay C. Jenkins**.
The 57-day resolution reflects the efficiency achievable when defendants fail to appear — enabling plaintiffs to move directly from TRO to default judgment without contested briefing or discovery. Service was effectuated via electronic publication and email, a method courts have consistently upheld as constitutionally adequate for e-commerce defendants who transact digitally.
| Complaint Filed | February 26, 2024 |
| Temporary Restraining Order Entered | Early March 2024 (est.) |
| Preliminary Injunction & Asset Freeze | Mid-March 2024 (est.) |
| Default Judgment Granted | April 23, 2024 |
| Total Duration | 57 days |
Outcome
The court **granted Dyson’s Motion for Default and Default Judgment in its entirety** on April 23, 2024. Key relief awarded:
- Permanent injunction prohibiting all defendants from offering, selling, or importing the infringing product
- Platform takedown orders requiring Amazon, eBay, DHgate, Temu, Walmart, Wish.com, Etsy, and others to disable defendant storefronts within 7 days
- Asset freeze and disgorgement of profits held by third-party payment processors including PayPal, Alipay, Amazon Pay, and Ant Financial
- Profit awards under 35 U.S.C. § 289, ranging from $250 to $16,804 per defendant, totaling over $78,000.
The $250 floor award for lower-volume sellers reflects a practical damages floor commonly applied in Schedule A default judgments when sales data is limited.
Verdict Cause Analysis
The court’s jurisdiction finding rested on defendants’ active commercial targeting of U.S. consumers — accepting USD payments, offering U.S. shipping, and operating storefronts accessible to Illinois residents. This satisfies the **minimum contacts** standard under International Shoe and follows well-settled N.D. Ill. precedent in Schedule A cases.
Liability under **35 U.S.C. § 271** was established by default upon defendants’ failure to answer. The court compared the accused hair styling devices against the Dyson Design’s patent figures using the **ordinary observer test** (Egyptian Goddess, Inc. v. Swisa, Inc., 543 F.3d 665 (Fed. Cir. 2008)), the controlling standard for design patent infringement.
The strategic use of **35 U.S.C. § 289** — which awards total infringer profits rather than reasonable royalty or lost profits — is particularly significant here. Unlike utility patent damages, § 289 requires no apportionment, making it a powerful tool for design patent holders against counterfeiters.
Freedom to Operate (FTO) Analysis & Counterfeiting Risk
This case highlights critical IP risks in consumer product design, particularly concerning e-commerce counterfeiting. Choose your next step:
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- Identify high-risk platforms and regions for your product
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- Understand legal avenues like Schedule A litigation
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High Risk Area
Distinctive hair care appliance designs
Counterfeit Threat
E-commerce platforms globally
Proactive Defense
Design patents & enforcement strategies
✅ Key Takeaways
Design patent § 289 total-profit awards require no apportionment — a decisive advantage over utility patent damages in counterfeiting cases.
Search related case law →Illinois N.D. remains a preferred venue for Schedule A multi-defendant e-commerce enforcement, offering rapid resolution.
Explore N.D. Ill. precedents →Asset freeze orders through payment processors (PayPal, Amazon Pay, Alipay) are immediately executable upon TRO entry.
Understand enforcement tools →Products replicating the ornamental design of a competitor’s patented product create direct design patent exposure.
Start FTO analysis for my product design →FTO analysis must include USPTO design patent searches (e.g., Class D28 for personal care appliances) before market entry.
Explore design patent databases →Proactive design patent prosecution protecting product aesthetics creates enforcement optionality beyond utility patents.
Learn about patent strategy →Frequently Asked Questions
The case involved U.S. Design Patent USD853,642 (Application No. US29/627,749), issued July 9, 2019, covering the ornamental design of Dyson’s hair styling and hair care apparatus.
All 37 defendants failed to answer the complaint or otherwise appear. Under Federal Rule of Civil Procedure 55, the court entered default and subsequently granted Dyson’s motion for default judgment, including permanent injunctions and profit disgorgement.
It confirms that design patent holders can efficiently pursue large numbers of e-commerce counterfeiters using the Schedule A procedure, with asset freezes and platform takedowns executed rapidly — even against anonymous overseas defendants.
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PatSnap IP Intelligence Team
Patent Research & Competitive Intelligence · PatSnap
This analysis was produced by the PatSnap IP Intelligence Team — a group of patent analysts, IP strategists, and data scientists who work daily with PatSnap’s global patent database of over 2 billion structured data points across patents, litigation records, scientific literature, and regulatory filings.
The team specialises in tracking landmark litigation outcomes, translating complex court rulings into actionable IP strategy, and identifying the competitive intelligence implications for R&D and legal teams. All case analysis is grounded in primary sources: official court records, USPTO filings, and Federal Circuit opinions.
References
- PACER — Case No. 1:24-cv-01587 (N.D. Ill.)
- USPTO Patent Center — USD853,642
- Cornell Legal Information Institute — 35 U.S.C. § 289
- Google Scholar — Egyptian Goddess, Inc. v. Swisa, Inc.
- PatSnap — IP Intelligence Solutions for Law Firms
This article is for informational purposes only and does not constitute legal advice. All case information is drawn from publicly available court records. For platform capabilities, visit PatSnap.
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