In this webinar, PatSnap will be joined by Annelie Viksten, Carol David Daniel and Duncan Clark to explore what ingredients are needed to create an environment that promotes the best possible chances of market success for new projects. 

Other discussion points include: 

- The importance of a fully integrated, end to end commercialisation strategy 
- How to identify the differences between projects that create new revenue, versus those that don't. 
- How to extract more ROI from your existing intellectual property 
- Understanding the difference in approaches to innovation in academia, and the commercial world